1. Making no investment in professional PR agency expertise
To save expenditure, you might wonder whether an investment in a professional food PR agency’s resources is needed. Is this an area which can be handled in-house? It can’t be difficult to attract business and increase market share via PR; or can it? Most companies managing their food PR in-house find that they over or under invest in markets and/or channels, PR efforts prove inconsistent and the R.O.I. is lower than expected.
Using a dedicated food PR agency like the renowned Ceres PR to manage your campaigns yields an excellent return on investment, sustains interest long term and encourages recommendations to other consumers.
2. Forgetting who you are, what you stand for and your target market
If you don’t have a clear brand identity, appreciate and reach out to your target market and have a presence where they choose to source information and make purchases, how can the consumer know you well? It’s crucial for a PR campaign to reach the right people at the right time. Never neglect your brand’s image.
Consumers care about where and how businesses operate; create and maintain loyalty via beneficial communications with a reputable food PR agency.
3. Concentrating efforts entirely on digital channels
Not every consumer is online yet. Some people are uncomfortable with online shopping, using digital media and placing confidential details in what they perceive as a hackable public domain. These consumers look in newspapers, magazines, in telephone directories, attend events and are essential to your brand prosperity. When they look for a solution to their problem, be in their eyeline and allow them to recall you to mind. Don’t let good business wander away to competitors.
Neglecting digital channels in favour of traditional is equally unlikely to yield positive results.
A food PR agency actively monitors all viable channels, consumer habits and attitudes to maximise reach and conversions.
4. Conducting irrelevant PR activities
Posting a social media message or a news update which isn’t truly news or uploading a blog post, just so it’s there, translates as a waste of time and resources. Ensure that every word, every interaction, works hard for you. What is the message being given? Will it generate interest and create an emotional response? Will it convert views in to sales and revenue? Consumers want to know how a brand, product or service can make a positive impact in their life, today.
5. Writing bad news articles, blogs and press releases are counter-productive
When stating that you’re a quality brand but at the same time failing to attend to the grammar, punctuation, neglecting to use the company voice and employing text abbreviations, these flaws will raise a red flag to consumers. “Dot the I; cross the T,” and leave no trust barrier on the page.
Hiring a PR agency to manage communications removes risk, guarantees peace of mind and ensures that a message meets its audience.
Invite and maintain a relationship with the consumer via quality.
To learn more about successful food PR agency initiatives, please contact Ceres PR today.